Independent Polling & Research

Affordable research for campaigns, communities, and organizations

FTW Research provides public opinion polling, voter analysis, and strategic consulting — built for clients who need real data without the six-figure price tag.

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About
Data-driven insight, independently delivered

FTW Research is an independent polling and research firm specializing in affordable, rigorous public opinion research. We work with campaigns, advocacy organizations, local governments, and community groups who need actionable data to make better decisions.

We combine modern survey technology — SMS-to-web polling, automated phone surveys, and targeted voter file analysis — with sound methodology to deliver results at a fraction of the cost of traditional polling firms. Our approach emphasizes transparency, statistical rigor, and practical recommendations.

Whether you need a baseline poll for a ballot measure, message testing for a campaign, or a community satisfaction survey, we design and execute research that gives you the numbers you need to act with confidence.

WN
Wally Nowinski
Founder & Principal Researcher
Services
What we do
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Public Opinion Polling

Baseline and tracking polls for ballot measures, candidates, and policy issues. SMS-to-web and IVR methodologies that reach real voters at a fraction of traditional costs.

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Message Testing

Test which arguments move voters before you spend on mail and ads. We design and field message-testing polls that tell you exactly which frames resonate with which audiences.

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Voter File Analysis

Turnout modeling, demographic analysis, and voter segmentation using official registration data. Know who your electorate is and how to reach them efficiently.

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Community Surveys

Resident satisfaction surveys, needs assessments, and stakeholder research for local governments, nonprofits, and community organizations.

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Opposition Research

Deep-dive analysis of ballot measure language, public records, financial projections, and policy documents. Know the facts before your opponents do.

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Strategic Consulting

Campaign strategy informed by data, not guesswork. We help you interpret research findings and translate them into winning messaging and targeting decisions.

Contact
Let's talk about your research needs
Location
San Francisco Bay Area, California